New Products

Maesa Cracks Into Intimate Care Category with Niches & Nooks

The collection, powered by microbiome-friendly scents, launches nationwide with brand ambassadors Serena Kerrigan and Dr. Fran Haydanek.

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By: Lianna Albrizio

Associate Editor

Niches & Nooks, an intimate care brand from Maesa touting a fresh and witty approach to intimate care, has launched with a range of pH-balanced essentials in innovative product formats with microbiome-friendly scents. Incubated by Maesa, a leading disruptor in beauty and wellness, the brand is the company’s first foray into the intimate care category. The dermatologist- and gynecologist-tested line features immersive scent experiences powered by Microbiome-Friendly Scent Technology tha...

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